The Appraisal-Tendency Framework 썸네일형 리스트형 Feelings and Consumer Decision Making: The Appraisal-Tendency Framework Feelings and Consumer Decision Making: The Appraisal-Tendency Framework This article presents the Appraisal-Tendency Framework (ATF; Lerner & Keltner, 2000, 2001; Lerner & Tiedens, 2006) as a basis for predicting the influence of specific emotions on consumer decision making. In particular, the ATF addresses how and why specific emotions carry over from past situations to color future judgments .. 더보기 이전 1 다음
