These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right.
출처: https://buffer.com/library/content-marketing-tips
The 6 Types of Content Will Boost Your Traffic and Engagement
How can you create content with the most efficiency? What you create should be driven by what you want to achieve: Here are 6 types of content to try.
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How can you create content with the most efficiency and ease?
Are you challenging yourself to come up with new ideas and new ways of imparting information about your business? Are you experimenting with the different forms of content that your customers may like to read?
We’d love to help you get there.
The 2015 edition of the annual B2C Content Marketing Benchmarks, Budgets and Trends—North America report put together by the Content Marketing Institute and MarketingProfs found that while 69% of marketers are creating more content than they were a year ago, only 27% have a strategy that is documented.
That said, content is booming with 65% of respondents saying they’re better converting visitors on their websites and 62% saying they’re creating more engaging and higher-quality content.
Here at Buffer, we’ve frequently talked about creating quality headlines, working with images, and exploring different social media channels.
Today, let’s talk about your blog. Specifically, what to post on it.
What Kind of Content Works Best and Why?
In a fantastic post on Distilled, author Hannah Smith talks about the importance of creating content that is goal-driven—that is, what you create should be driven by what you want to achieve.
She explains that in order to succeed, most websites will need four key types of content:
1. Content to entertain
Most content marketing efforts focus on education and helpfulness, and while this is a great track to take, as I’ll discuss below, it can also be a missed opportunity to interact with readers and connect to them on a very basic human-to-human level.
Content that entertains is often funny, frequently highly shareable, and often is able to quickly transform a “company” into a “group of people just like me.”
This aspect of just like me can be crucial in building trust and separating the true fans from the random visitors. As Hannah explains:
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